Cosima has been an editor at SmashingMag since 2013. Whenever she’s not writing articles for the weekly Smashing Newsletter, she’s probably working on a … More about Cosima ↬
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YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing).
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In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source.
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This guide shows you how to run an AI search competitor analysis that reveals:
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For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI.
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This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging ...
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Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week.
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