Razors are one of the most heavily and competitively marketed products in American capitalism. Made with steel and plastic that costs a few pennies, but sold for a thousand percent profit, the razor market is the subject of vigoro...
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Amazon has been expanding its e-reader lineup over the past year to feature a panoply of color-screen options, and as of today, those options include a Kindle Scribe, Amazon's e-reader that adds digital notebook capabilities and a...
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Base layers, thermal underwear, long johns—whatever you want to call them, nothing in the process of layering clothing for warmth is as important as the layer that touches your skin. This layer has to do double duty, insulating yo...
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I really wanted to like the Naya Create. It’s an incredibly stylish split keyboard with a lot going for it, offering great customization and a novel shape that’s supposedly sculpted for efficiency and comfort. It’s as if Apple tri...
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There are gifts for men. And then there are manly men gifts. Countless gift guides for the men in your life offer up the same neckties and tool sets and tasteful leather belts. And don't get us wrong: We're classy people, too. We ...
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![The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]](https://idiconweb.gr/uploads/blogs/the-buyer-persona-gap-that-s-costing-you-customers-and-making-your-marketing-less-authentic-the-fix.webp)
6 free buyer persona templates, plus an instructional guide.
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Author John Green talks to Masters in Marketing about "TB's huge marketing problem"
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