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SEO Audit and Optimization

SEO Audit and Optimization: A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.

SEO Audit and Optimization

SEO audit overview dashboard for website performance

A Strategic SEO Audit that Sees the Whole Picture

Before you invest in ads or content, you need to know exactly where your website stands. At IdiconWeb, our SEO Audit and Optimization service starts with a complete diagnosis of your technical setup, content, structure and authority. We analyse how search engines see your website, how fast it loads, and how easily users can find what they are looking for.

Instead of generic reports, we deliver a practical, business-focused SEO analysis tailored to Greek companies, e-shops, B2B portals and service providers. We identify the issues that really block your visibility and prioritise actions that can bring measurable results with a clear return on investment.

The outcome is a clear roadmap: what needs to be fixed, what must be improved, which opportunities you are missing, and how SEO can support your wider marketing plan, not work in isolation.

Technical SEO and Performance: Fix the Foundation First

A website can look beautiful and still perform poorly in search if the technical foundation is weak. During the SEO audit we review crawling and indexing, URL structure, sitemaps, canonical tags, redirects, duplicate content, HTTPS, Core Web Vitals and mobile friendliness. We check how your server, CMS and theme actually behave under real conditions.

We translate all these technical findings into plain language: what slows down your pages, what confuses search engines, which errors need immediate attention and which improvements can safely wait. For e-shops, we pay special attention to category pages, filters, pagination and product variants.

Our optimization plan may include code and image optimizations, cache strategy, hosting recommendations, database cleanup and structured data (schema) for products, services, FAQs or local business. The goal is to make your website fast, stable and easy to understand – for both users and bots.

Technical SEO and performance optimization metrics
On-page SEO audit of titles, headings and content

On-Page SEO and Content that Speaks to Users and Google

Good SEO is not only about keywords; it is about relevance and clarity. We review your titles, meta descriptions, headings, internal links and content structure to ensure that each page targets the right search intent and sends a consistent signal to Google and other search engines.

For Greek businesses, we pay attention to both Greek and English queries: how your brand appears for branded searches, how you rank for main services, and whether you are present in local and long-tail searches that convert better. We identify content gaps where new landing pages, guides or blog posts can attract qualified traffic.

Our optimization proposals include specific text improvements, new headings, FAQ sections, internal linking ideas and content formats that reinforce your expertise while staying aligned with your tone of voice and commercial priorities.

Local SEO and Presence Across Greek Cities and Regions

Many businesses rely on local customers, even when selling online. As part of the SEO audit we review your presence on Google Business Profile, local directories and maps. We check how consistently your address, phone and opening hours appear and whether your listings support your ranking in relevant local searches.

For businesses with multiple locations, we design a structure of local landing pages and store profiles that avoids duplicate content while still giving each area the visibility it deserves. Reviews, photos and Q&A content become part of your local SEO strategy, not an afterthought.

The goal is simple: when someone searches in Greece for the products or services you offer – in your city or nationwide – your brand should have a clean, strong and trustworthy presence.

Local SEO presence on maps and search results in Greece
Backlink profile and authority analysis for SEO

Off-Page SEO, Authority and a Clean Link Profile

Search engines also evaluate who “vouches” for your website. We audit your backlink profile, looking at the quality, relevance and diversity of the websites that link to you. We identify toxic or suspicious links that may hurt your visibility and highlight opportunities for partnerships, PR or content that could attract natural links.

For Greek brands, this often includes a mix of local media, industry portals, associations, suppliers, partners and high-quality directories. We avoid risky tactics and focus on sustainable ways to build authority in your market.

Our recommendations can include link cleanup, disavow suggestions, outreach ideas and content assets (guides, studies, tools) that make your website worth linking to, strengthening organic visibility over time.

Ongoing SEO Optimization, Reporting and Business Impact

SEO is not a one-time project. After the initial audit and fixes, we can support you with ongoing optimization: monitoring rankings and traffic, testing new landing pages, refining internal links and adjusting content based on what actually converts to leads and sales.

We connect SEO KPIs with your real business numbers: enquiries, calls, orders, revenue in euro and acquisition cost per channel. This is where SEO stops being “just visibility” and becomes a measurable asset in your marketing mix.

Whether you want monthly support or a clear handover to your internal team, IdiconWeb provides documentation, training and dashboards so you can see exactly how your investment in SEO Audit and Optimization pays off.

SEO reporting and business impact dashboard in euro
Creative agency
Website marketing
Digital marketing
Product marketing
Research marketing
Website marketing
Lifetime Update
Creative agency
Website marketing
Digital marketing
Product marketing
Research marketing
Website marketing
Lifetime Update
Services

We think out of the box
and follow the working
process

01

Thinking
and research

02

Discovering the
problem

03

Scratch, design,
and wireframing

04

Implementation
and solution

Our design system energy comes from a natural source
such as wind power, water power, or the heat of the sun.
They are more friendly.

We think out of the box \ and follow the [working] \ process

More ways we can support your business.

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Testimonial

Trusted by 21,000+
customers

4.6

Emma Roberts

Emma Roberts

Marketing Manager, WebCore Ltd.

Their SEO strategy took our traffic to the next level. We saw results within the first month!

Liam Turner

Liam Turner

Founder, StartupSync

Amazing branding work. They captured our vision perfectly and delivered a stunning identity.

Sophia Bennett

Sophia Bennett

Product Manager, NextGen Apps

Their UI/UX design improved our user engagement significantly. Smooth process from start to finish.

Ava Clarke

Ava Clarke

CEO, DigitalGlow

From web development to SEO, their full-service approach helped us grow fast. Highly recommended!

Noah Scott

Noah Scott

CMO, Brandify Studio

They helped us refine our brand message. Professional, creative, and always on time.

Olivia Carter

Olivia Carter

Creative Head, VisionSpark

The video campaign was powerful and emotionally engaging. A brilliant creative team!

Mason Lee

Mason Lee

CTO, CloudBridge

The website they built is fast, responsive, and aligns perfectly with our tech vision.

Chloe Adams

Chloe Adams

Founder, EcoWave

They crafted a sustainable brand image for us. Beautiful work with deep meaning.

James Mitchell

James Mitchell

Growth Consultant, SparkEdge

Very strategic and data-driven. Their analytics helped us pivot faster.

Isabella Moore

Isabella Moore

UI Designer, FlowDesign

Their creative direction inspired our entire design team. Loved the experience!

FAQs

Got any
questions?

It usually takes about 24-48 hours to get started after you sign up.

Yes, we tailor every project based on your business goals and requirements.

We serve a wide range of industries including healthcare, finance, e-commerce, and more.

Absolutely! We work with clients across the globe.

We offer flexible pricing based on project size and complexity.

Yes, we offer ongoing support and maintenance packages.

Yes, we specialize in website redesigns that improve performance and user experience.

We stay up-to-date with the latest trends and technologies in the industry.

We provide regular updates via email, calls, and project management tools.

Yes, we offer a satisfaction guarantee and a fair refund policy.