SEO Audit and Optimization
SEO Audit and Optimization: A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.

A Strategic SEO Audit that Sees the Whole Picture
Before you invest in ads or content, you need to know exactly where your website stands. At IdiconWeb, our SEO Audit and Optimization service starts with a complete diagnosis of your technical setup, content, structure and authority. We analyse how search engines see your website, how fast it loads, and how easily users can find what they are looking for.
Instead of generic reports, we deliver a practical, business-focused SEO analysis tailored to Greek companies, e-shops, B2B portals and service providers. We identify the issues that really block your visibility and prioritise actions that can bring measurable results with a clear return on investment.
The outcome is a clear roadmap: what needs to be fixed, what must be improved, which opportunities you are missing, and how SEO can support your wider marketing plan, not work in isolation.
Technical SEO and Performance: Fix the Foundation First
A website can look beautiful and still perform poorly in search if the technical foundation is weak. During the SEO audit we review crawling and indexing, URL structure, sitemaps, canonical tags, redirects, duplicate content, HTTPS, Core Web Vitals and mobile friendliness. We check how your server, CMS and theme actually behave under real conditions.
We translate all these technical findings into plain language: what slows down your pages, what confuses search engines, which errors need immediate attention and which improvements can safely wait. For e-shops, we pay special attention to category pages, filters, pagination and product variants.
Our optimization plan may include code and image optimizations, cache strategy, hosting recommendations, database cleanup and structured data (schema) for products, services, FAQs or local business. The goal is to make your website fast, stable and easy to understand – for both users and bots.


On-Page SEO and Content that Speaks to Users and Google
Good SEO is not only about keywords; it is about relevance and clarity. We review your titles, meta descriptions, headings, internal links and content structure to ensure that each page targets the right search intent and sends a consistent signal to Google and other search engines.
For Greek businesses, we pay attention to both Greek and English queries: how your brand appears for branded searches, how you rank for main services, and whether you are present in local and long-tail searches that convert better. We identify content gaps where new landing pages, guides or blog posts can attract qualified traffic.
Our optimization proposals include specific text improvements, new headings, FAQ sections, internal linking ideas and content formats that reinforce your expertise while staying aligned with your tone of voice and commercial priorities.
Local SEO and Presence Across Greek Cities and Regions
Many businesses rely on local customers, even when selling online. As part of the SEO audit we review your presence on Google Business Profile, local directories and maps. We check how consistently your address, phone and opening hours appear and whether your listings support your ranking in relevant local searches.
For businesses with multiple locations, we design a structure of local landing pages and store profiles that avoids duplicate content while still giving each area the visibility it deserves. Reviews, photos and Q&A content become part of your local SEO strategy, not an afterthought.
The goal is simple: when someone searches in Greece for the products or services you offer – in your city or nationwide – your brand should have a clean, strong and trustworthy presence.


Off-Page SEO, Authority and a Clean Link Profile
Search engines also evaluate who “vouches” for your website. We audit your backlink profile, looking at the quality, relevance and diversity of the websites that link to you. We identify toxic or suspicious links that may hurt your visibility and highlight opportunities for partnerships, PR or content that could attract natural links.
For Greek brands, this often includes a mix of local media, industry portals, associations, suppliers, partners and high-quality directories. We avoid risky tactics and focus on sustainable ways to build authority in your market.
Our recommendations can include link cleanup, disavow suggestions, outreach ideas and content assets (guides, studies, tools) that make your website worth linking to, strengthening organic visibility over time.
Ongoing SEO Optimization, Reporting and Business Impact
SEO is not a one-time project. After the initial audit and fixes, we can support you with ongoing optimization: monitoring rankings and traffic, testing new landing pages, refining internal links and adjusting content based on what actually converts to leads and sales.
We connect SEO KPIs with your real business numbers: enquiries, calls, orders, revenue in euro and acquisition cost per channel. This is where SEO stops being “just visibility” and becomes a measurable asset in your marketing mix.
Whether you want monthly support or a clear handover to your internal team, IdiconWeb provides documentation, training and dashboards so you can see exactly how your investment in SEO Audit and Optimization pays off.

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It usually takes about 24-48 hours to get started after you sign up.
Yes, we tailor every project based on your business goals and requirements.
We serve a wide range of industries including healthcare, finance, e-commerce, and more.
Absolutely! We work with clients across the globe.
We offer flexible pricing based on project size and complexity.
Yes, we offer ongoing support and maintenance packages.
Yes, we specialize in website redesigns that improve performance and user experience.
We stay up-to-date with the latest trends and technologies in the industry.
We provide regular updates via email, calls, and project management tools.
Yes, we offer a satisfaction guarantee and a fair refund policy.