Real estate Platform
Transform the way you showcase and manage properties with a custom real estate platform.
Real Estate Platform Strategy & Architecture
A successful real estate platform is more than a listing website. It is a complete ecosystem that connects buyers, investors, tenants, owners and agents across multiple countries and languages. Before designing anything, we work with you to define your model: agency portal, multi-agency marketplace, developer platform, investment hub, or international portal that aggregates properties from multiple sources. We clarify which segments you target (residential, commercial, luxury, off-market, rentals, short-term, land) and how each type should appear and be filtered.
We design a multi-layer architecture that can grow with you: front-end website, API layer, separate back-office for agencies, owner dashboards, and integration modules for external CRMs and portals. The system supports multi-country and multi-language content (Greek, English and any other language you need) with correct handling of currencies, measurements and legal information per market. Content is structured so that every property can be reused, translated and distributed to different channels without duplication.
The result is a platform that is stable, scalable and ready to connect with the rest of your real estate stack—CRMs, portals, email systems, SMS, WhatsApp, marketing tools and reporting dashboards—all under one strategic plan.
Advanced Property Search, Maps & Multilingual Content
The core of any real estate platform is the search experience. We design powerful, intuitive search tools with location filters, price ranges, property type, square meters, bedrooms, features, energy class, year of construction, and any custom criteria you need (e.g. pool, sea view, proximity to metro). Users can search by city, region, map area, custom drawn zones, or specific points of interest.
We implement modern map search with clustering, quick filters, pinned properties, “search this area” functionality and dynamic loading as the user drags the map. Each property page includes rich media (photos, plans, 3D tours, videos), detailed descriptions, neighbourhood information and highlights adapted to the Greek and international buyer mindset. All content can be fully multilingual, with separate fields per language so that translations are correct and SEO-friendly.
This combination of structured data, clean design and multilingual support ensures that local Greek users and international buyers can both navigate easily, understand the value of each property and contact you with confidence from any device.
Integrations with Greek CRMs & Portals (Spitogatos, XE) & International Networks
Your platform must connect with the real estate ecosystem—not work alone. We implement integrations with major Greek portals such as Spitogatos, Χρυσή Ευκαιρία (XE) and other local listing sites, using XML/JSON feeds or API connections where available. This allows properties to be automatically pushed from your platform to these portals, and updates in price, status or photos to be synchronised without manual work.
For agencies working with international audiences, we integrate with global platforms such as JamesEdition, Bayut and other premium or regional sites, helping you reach high-net-worth buyers, investors and foreign residents. We align listing structures with their standards, so exports are clean and compliant (photos, prices, geo-data, features, multilingual descriptions).
On the CRM side, we connect your platform to major real-estate CRMs (including Greek-specific solutions where possible) so that agents can manage properties and leads in one place. New listings from CRM can appear automatically on your website, and leads generated by the website are sent back to the CRM, keeping your teams and tools perfectly in sync.
Lead Management, Agent Panel & Property Tracking
Generating leads is not enough—you must manage them effectively. We build a complete lead management system where every inquiry, call request, WhatsApp message, valuation request or contact form is stored as a lead with full context. Each lead can be assigned to one or more agents, with statuses, notes, tasks and reminders.
A key feature is behavioural tracking: the platform records which properties each lead has viewed, saved, compared or shared. Agents have an internal dashboard where they see exactly what a lead is interested in and can respond with targeted suggestions, similar listings, or personalised follow-up. This transforms your platform into a real sales tool instead of a passive website.
The agent panel includes a full pipeline: new lead, in contact, property viewing, offer, negotiation, reserved, sold/rented. This makes it easy for management to see performance per agent, per branch, per campaign and per property type, while also keeping a complete history for compliance and reporting.
User Accounts, Saved Searches & Property Collections
For serious buyers, tenants and investors, we create personalised user accounts where they can save their favourite properties, compare listings and organise everything in custom collections (e.g. “Athens centre investments”, “Family properties in Glyfada”). Each user has a dedicated dashboard where all their saved properties, searches and inquiries appear in one place.
We implement advanced saved search functionality: users define criteria (budget, area, size, type) and receive email, SMS or WhatsApp alerts when new properties that match appear on the platform. This keeps them engaged and brings them back without the need for constant manual searching.
All these actions are visible to the agent via the manager panel, so they can see which properties a lead is revisiting, which areas interest them most, and at what stage they might be ready to move forward. This “search behaviour mirror” gives your team a powerful advantage in follow-up and closing deals.
Messaging, Email, SMS & WhatsApp Communication
Real estate is a communication-driven business. We integrate multiple channels directly into your platform: email, SMS, WhatsApp, Viber and in-platform messaging. Leads can contact agents via forms, click-to-call, WhatsApp buttons or scheduled viewing requests, and every conversation is linked to the lead profile.
From the back-office, agents can send pre-built templates (property suggestions, appointment confirmations, reminders, document requests) through email or messaging apps, with full logging of what was sent and when. Automated workflows can trigger messages when a new property matches a lead’s saved search, when a viewing is approaching, or when a property they liked has a price reduction.
All communication follows GDPR rules, with clear consent options, unsubscribe controls and secure storage of communication history. This allows you to maintain a professional, compliant and organised contact system across thousands of leads.
Property Submission, B2B Accounts & Pricing Plans
We enable different models for listing management: agency portfolios, developer projects, private owner listings and corporate packages. Companies and professional users can create accounts, upload properties directly from their panel, manage photos, descriptions, prices, availability and contact details. You control which fields are mandatory and which require approval before going live.
For monetisation, we support multiple pricing models: subscription plans (monthly / yearly), pay-per-listing, pay-per-lead, featured listing upgrades, priority ranking and banner placements. The platform can handle different roles (single agent, agency, franchise, developer, investor club) and assign permissions accordingly.
Billing can be integrated with invoicing systems and MyData-compatible flows via ERP or billing providers, ensuring that Greek companies using the platform receive proper invoices and you have a clear revenue structure with full reporting.
Analytics, SEO, Performance & Compliance
To grow a real estate platform, you must see clearly what works. We integrate detailed analytics: property views, saved properties, inquiries per listing, lead sources, conversion rates per campaign, location heatmaps and behaviour flows per user segment. This helps you understand which areas, property types and marketing channels generate real business, not just clicks.
We apply technical SEO best practices specifically for real estate: clean URLs, structured data (schema.org for listings), fast loading, mobile optimisation and clear content hierarchies. This increases visibility on Google for both Greek and international searches (e.g. “villa in Athens”, “investment property in Greece”).
Finally, we ensure the platform complies with GDPR, cookie policies, privacy rules and any local legal requirements related to advertising properties, displaying fees, terms and disclaimers. You get a high-performance, fully professional real estate platform ready to support agencies, investors and buyers at scale.
We think out of the box
and follow the working
process
![We think out of the box \ and follow the [working] \ process](https://idiconweb.gr/uploads/web/services-page-process-img.png)
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We serve a wide range of industries including healthcare, finance, e-commerce, and more.
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