Digital Radar – Platform & Technology Updates
marketing-and-seo
Video marketing
Video marketing: A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.
Video Marketing That Combines Real Production and AI Power
Video is now the core language of the internet. At IdiconWeb we design video marketing systems that use both real video production and AI-generated video to tell your story, demonstrate your products and drive measurable results across all major platforms: website, Meta, TikTok, YouTube, Google Ads and email.
We start with strategy: what role should video play in your funnel, which audiences we need to reach, what messages we must communicate and what concrete actions we want viewers to take. From there, we define the right mix of formats: live shoot, screen-record, animations, AI avatars, short-form clips, long-form explainers and testimonials.
IdiconWeb coordinates the full process — concept, script, storyboard, production, editing, AI generation, distribution and tracking — so your investment in video translates directly into brand growth and revenue.
Video stops being “a nice extra” and becomes a central performance asset for your business in Greece and abroad.
Real Video Production That Shows the Reality of Your Brand
Nothing replaces authentic footage of your team, your locations and your products in action. IdiconWeb organises on-site shoots, studio sessions and product-focused recordings that reveal the real value behind your services and your everyday work.
We plan and direct interviews, testimonials, how-to demos, before/after transformations, process walk-throughs and corporate introductions. Every second is scripted with purpose: to answer objections, build trust and guide the viewer one step closer to contact or purchase.
Our production pipeline covers framing, sound, lighting, B-roll, motion graphics and subtitles for Greek and English audiences. Videos are delivered optimised for web, mobile and ad platforms.
IdiconWeb turns your real-world strengths into professional visual assets that work for you 24/7.
AI Video That Multiplies Your Creative Output
Alongside classic production, IdiconWeb uses AI video technologies to generate high-quality content quickly and at scale. From text-to-video explainers and AI avatars to automated variations of the same ad for different audiences, AI lets us produce more, test more and adapt more often.
We create AI-powered videos for product demos, FAQs, onboarding, internal training, multilingual communication and performance campaigns. Scripts are carefully written by our team and then transformed into video assets with consistent brand visual identity.
This approach is ideal for businesses that need frequent content (e-shops, SaaS, education, services) without the cost and time of continuous live shooting.
IdiconWeb combines human creativity with AI efficiency — always under strategic control and with a clear marketing objective.
Video Built for Performance: Ads That Convert
IdiconWeb designs video assets specifically for paid campaigns on Meta, TikTok, YouTube and Google. We create short-form videos with strong hooks, clear problem–solution framing, visible benefits and direct calls-to-action that fit each platform’s style and user expectations.
We produce multiple variations — different intros, angles, messages, formats and lengths — to test performance quickly and scale the winning combinations. Both real and AI-generated videos are used depending on the campaign type and budget.
All assets are fully integrated with your tracking infrastructure: UTM tags, pixels, GA4 events and conversion goals, so you can see the impact of each video in euro.
With IdiconWeb, video becomes one of the strongest levers in your performance marketing stack.
Video Embedded in Your Entire Digital Experience
Beyond ads, IdiconWeb integrates video into your website, landing pages, e-shop category pages, product pages and email marketing. We use real and AI video to explain services, answer frequent questions, showcase use cases and present customer stories in a format that users actually consume.
A well-placed video on a landing page can dramatically improve time on page, engagement and conversion rate. In email campaigns, embedded or linked video content increases click-through rates and makes your newsletters more memorable.
We adapt each video to the context: muted autoplay for hero sections, in-depth explainers for product or service detail, and short teasers for email or social distribution.
IdiconWeb makes video a natural extension of your brand experience across all touchpoints.
Analytics and Iteration for Ever-Improving Video Performance
IdiconWeb tracks video performance in detail: views, view-through rate, completion rate, click-through rate, cost per view, cost per acquisition and revenue attribution per creative. We analyse which intros, formats, messages and visuals work best for each audience segment.
Based on these insights, we continuously iterate: new cuts, new AI variations, new scripts, new thumbnails and new hooks. Real and AI content are both optimised in the same performance framework.
You receive clear reports that connect video performance directly to business metrics in euro — not just vanity metrics.
With IdiconWeb, your video marketing becomes a learning system that gets stronger every month.
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Testimonial
Trusted by 21,000+
Trusted by 21,000+
customers
4.6
Their SEO strategy took our traffic to the next level. We saw results within the first month!
Amazing branding work. They captured our vision perfectly and delivered a stunning identity.
Their UI/UX design improved our user engagement significantly. Smooth process from start to finish.
From web development to SEO, their full-service approach helped us grow fast. Highly recommended!
They helped us refine our brand message. Professional, creative, and always on time.
The video campaign was powerful and emotionally engaging. A brilliant creative team!
The website they built is fast, responsive, and aligns perfectly with our tech vision.
They crafted a sustainable brand image for us. Beautiful work with deep meaning.
Very strategic and data-driven. Their analytics helped us pivot faster.
Their creative direction inspired our entire design team. Loved the experience!
FAQs
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questions?
It usually takes about 24-48 hours to get started after you sign up.
Yes, we tailor every project based on your business goals and requirements.
We serve a wide range of industries including healthcare, finance, e-commerce, and more.
Absolutely! We work with clients across the globe.
We offer flexible pricing based on project size and complexity.
Yes, we offer ongoing support and maintenance packages.
Yes, we specialize in website redesigns that improve performance and user experience.
We stay up-to-date with the latest trends and technologies in the industry.
We provide regular updates via email, calls, and project management tools.
Yes, we offer a satisfaction guarantee and a fair refund policy.