Digital Radar – Platform & Technology Updates
marketing-and-seo
Social Media Marketing (SMM)
Social Media Marketing (SMM): A complete, production-ready service from IdiconWeb. We scope, implement and support it end-to-end so your team can focus on growth.
Social Media Marketing with a Clear Role in Your Business
For IdiconWeb, social media is not “posting a nice photo and a quote”. It is a structured communication channel with a very specific job: attract the right audience, build trust with your brand and support sales and customer loyalty over time. Before anything else, we define together what social media must achieve for your business in Greece and abroad.
We map your audiences (B2C, B2B, resellers, partners), the platforms they use (Instagram, Facebook, LinkedIn, TikTok, YouTube) and the actions you want from them: visit the site, send a message, call, book, order online or simply remember your brand for later. This becomes the core of your social media strategy.
IdiconWeb then translates this strategy into a content and campaign framework: what we post, where, how often, with what tone of voice and what call-to-action. Social media stops being random activity and becomes a measurable asset in your marketing system.
Everything we design is adapted to your sector (e-shop, hospitality, services, medical, education, construction, real estate, etc.) and to the Greek market reality – not just generic “global” advice.
Content Pillars and Calendar That Match Your Brand
IdiconWeb builds your social presence on strong content pillars, not improvisation. Together we define the 4–6 main themes that will appear again and again in your content: education, product highlights, behind the scenes, testimonials, offers, FAQs, team, lifestyle, corporate responsibility, etc.
On top of these pillars, we create a monthly social media calendar (in Greek and/or English) with posts, stories and short-form videos structured around launches, seasonality, events and campaigns. You know in advance what will go live and why – with clear objectives for each piece of content.
IdiconWeb prepares or supports the creation of the assets (text, visuals, video briefs, hooks, captions, hashtags) in a way that respects your brand guidelines and keeps a consistent tone of voice across all platforms. No more random mix of styles and messages.
For e-shops, we align the calendar with key product categories, stock levels and promotions; for service businesses, with your most profitable services and typical client questions.
Creative Formats That Work with Today’s Algorithms
Social platforms reward content that is fast, clear and native to the way people consume. IdiconWeb designs templates for posts, carousels, Reels, Stories, Shorts and TikTok videos that fit your brand and still feel human and approachable – not like static brochure pages repurposed for social.
We define visual rules (colors, typography, logo placement, use of photography, icons, motion) so every post looks like your brand, even if your internal team produces part of the content. Your grid and stories start to look consistent and professional.
For video, we provide ideas and scripts for short clips: hooks for the first 3 seconds, structure of the message, call-to-action, and how to reuse the same material across platforms. If you work with external photographers or videographers, IdiconWeb coordinates with them to keep everything aligned.
The goal is not just “beautiful” posts, but assets designed to stop the scroll, communicate value fast and move the viewer one step closer to your website or point of sale.
Community Management That Protects Your Reputation
Social media is not a one-way channel. IdiconWeb helps you design processes for replying to comments, messages and reviews in a way that reflects your brand character. We work with your internal team to define response tone, escalation rules and templates for frequent questions in Greek and English.
We also advise on how to manage negative comments, complaints and crisis situations: when to respond publicly, when to move the discussion to private messages, and when to involve management or legal support.
For businesses that receive a high volume of messages (e.g. restaurants, e-shops, clinics, real estate, education), IdiconWeb designs a triage system so that leads and urgent requests are handled first, while generic messages are answered efficiently.
Over time, this structured community management builds trust: your profiles feel alive, professional and approachable, not abandoned or chaotic.
Social Media as Part of a Full Marketing Funnel
IdiconWeb does not treat organic posts and paid campaigns as separate worlds. We design your social media to work as a complete funnel: awareness, consideration, conversion and retention. Organic content supports brand awareness and trust, while paid campaigns amplify what works and bring predictable traffic to your website or landing pages.
Even if ads are handled in the dedicated “Ads (Meta, TikTok, Google)” service, the strategy lives here: what messages we promote, which audiences we target, and how we retarget people who interacted with your social content but did not convert yet.
IdiconWeb aligns posting schedules, creatives and links with your SEO, email and performance campaigns so that every euro you spend works inside a consistent narrative instead of scattered actions.
This integrated approach is especially important for e-shops and high-consideration services, where customers rarely buy after a single impression.
Reporting in Euro and Continuous Optimization
Every social media action that IdiconWeb proposes is connected with metrics: reach, engagement, clicks, saves, shares, website visits, leads, sales and revenue in euro. We configure proper tracking using UTM parameters, GA4 and pixels so that you see exactly what comes from which platform and which type of post.
On a monthly basis, we review together what worked, what did not and what should change in the next cycle: frequency, formats, messaging, targeting, budget split between organic support and promotions.
This feedback loop turns social media from “we post and hope” into a disciplined marketing channel, where creative ideas are constantly tested and improved based on data – not personal preference alone.
IdiconWeb can either manage this end-to-end for you or set up the system, train your internal team and remain as a strategic partner to review performance and adjust direction over time.
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Testimonial
Trusted by 21,000+
Trusted by 21,000+
customers
4.6
Their SEO strategy took our traffic to the next level. We saw results within the first month!
Amazing branding work. They captured our vision perfectly and delivered a stunning identity.
Their UI/UX design improved our user engagement significantly. Smooth process from start to finish.
From web development to SEO, their full-service approach helped us grow fast. Highly recommended!
They helped us refine our brand message. Professional, creative, and always on time.
The video campaign was powerful and emotionally engaging. A brilliant creative team!
The website they built is fast, responsive, and aligns perfectly with our tech vision.
They crafted a sustainable brand image for us. Beautiful work with deep meaning.
Very strategic and data-driven. Their analytics helped us pivot faster.
Their creative direction inspired our entire design team. Loved the experience!
FAQs
Got any
Got any
questions?
It usually takes about 24-48 hours to get started after you sign up.
Yes, we tailor every project based on your business goals and requirements.
We serve a wide range of industries including healthcare, finance, e-commerce, and more.
Absolutely! We work with clients across the globe.
We offer flexible pricing based on project size and complexity.
Yes, we offer ongoing support and maintenance packages.
Yes, we specialize in website redesigns that improve performance and user experience.
We stay up-to-date with the latest trends and technologies in the industry.
We provide regular updates via email, calls, and project management tools.
Yes, we offer a satisfaction guarantee and a fair refund policy.