Digital Radar – Platform & Technology Updates
web-development
Booking Platform
Make reservations effortless with a custom booking platform built to fit your business.
Booking Platform Strategy & Business Model
A successful booking platform is not just a calendar and a form. It is a complete ecosystem that must align with your business model, the type of stays you offer (short-term, long-term, seasonal), and the channels you use (direct, Booking.com, Airbnb, agencies). Before we start designing, we define together the structure of your platform: what will be bookable (rooms, apartments, villas, services, tours), how availability is managed, and what steps the guest follows from interest to confirmed booking.
We analyse your existing tools (PMS, channel manager, Booking.com/Airbnb profiles, Excel sheets, manual processes) and decide how the platform will connect to them or replace them. We also take into account Greek legal requirements for tourism, invoicing, deposits, cancellations and GDPR, so that the system is not only functional but also compliant in the real world.
At the end of this stage you have a clear concept for your booking platform: booking flows, user roles, channel strategy (direct + OTAs), and a roadmap that connects design, development, payments and marketing into one coherent project.
UX/UI Design for Maximum Direct Bookings
The design of a booking platform must inspire trust and make the reservation process feel effortless. We create clear, modern interfaces that focus on what really matters to guests: dates, prices, photos, location, policies and a simple, transparent booking flow. Every screen is optimised so the user reaches the “Book Now” step with as few clicks as possible.
We design responsive layouts that look and work perfectly on mobile, tablet and desktop, since a large percentage of bookings in Greece start from smartphones. We use strong visuals for properties and rooms, intuitive calendars, visible total price and clear call-to-action buttons. We also integrate trust badges, reviews, FAQs and real-time availability to reduce friction and hesitation.
With this approach, your booking platform becomes a strong alternative to Booking.com and Airbnb, encouraging guests to book directly with you while enjoying a premium user experience that matches international standards.
Availability Calendars, Booking Flows & Rules
We implement flexible availability calendars that support both short-term and long-term bookings. You can set minimum stay, check-in/check-out restrictions, seasonal pricing, weekend rules, occupancy-based pricing and special discounts. Guests see in real time which dates are free, which are blocked and what each option costs, without confusion.
The booking flow is designed step-by-step: date selection, room or unit selection, extra services (breakfast, transfer, cleaning, activities), guest details and payment or deposit. For long-term stays we can introduce monthly pricing, special contracts and customised approval processes instead of instant confirmation.
All rules (cancellation policies, deposits, payment deadlines, guarantees) are configurable from your admin panel, so you can adapt easily to different seasons, local demand, or collaboration agreements with agencies and partners.
Connections with Booking.com, Airbnb & Other Channels
Your platform should not work in isolation. We integrate your system with Booking.com, Airbnb and other OTAs either directly (where APIs are available) or through professional channel managers. The goal is simple: one central calendar, one central inventory and one source of truth for availability and prices.
When a booking comes from Booking.com or Airbnb, it automatically appears in your platform; when you block dates or change prices from the admin panel, they are synchronised to all connected channels. This reduces overbooking risk, manual errors and time spent updating each platform separately.
For Greek accommodation providers, we also take into account local needs: sending booking data to PMS / ERP, exporting reports for MyData and tax obligations, and maintaining detailed records needed for accounting and tourism authorities.
Online Payments, Deposits & Invoicing
We integrate secure online payments into your booking platform, allowing guests to pay a deposit or the full amount using cards, bank transfer instructions, IRIS, or other local payment methods. Payment flows are designed to follow European PSD2 and SCA requirements, protecting both the guest and your business.
You can define how much is charged and when: fixed deposit, percentage of the total, full prepayment, or payment on arrival with card guarantee. We also implement automated emails with payment confirmation, receipts, and booking details, making your communication look professional and consistent.
For Greece, we can connect the platform with invoicing systems and MyData flows (through ERP or billing providers), helping you keep your tax obligations in order while maintaining a smooth experience for your guests.
Admin Panel, Operations & Automation
Behind a good booking platform there must be a powerful but easy-to-use backoffice. We build admin panels where you can manage properties, rooms, prices, restrictions, bookings, guests, invoices, coupons and promotions from one place. The interface is adapted to how you work in reality, not the other way around.
We automate repetitive tasks: confirmation emails, pre-arrival messages, balance reminders, check-in instructions, review requests and notifications for your team. You can see all bookings in calendar and list views, filter by status, channel or date, and export data for reporting or accounting.
This reduces the time you spend on manual work, minimises mistakes and gives you a clear overview of your business day by day, whether you manage one property, a small hotel or a portfolio of apartments and villas.
Marketing Tools, Promotions & Analytics
A booking platform must help you sell more, not just receive reservations. We integrate marketing tools such as promo codes, special offers, early booking and last-minute discounts, upsell options (breakfast, transfer, tours), cross-selling between properties and loyalty mechanisms for repeat guests.
We connect the platform with Meta Pixel, Google Analytics 4 and Google Tag Manager so you can track conversions from campaigns and optimise your advertising budget. You can see which channels, ads and audiences bring the most profitable bookings, not just the most traffic.
Finally, we build reporting dashboards that show occupancy, revenue, average length of stay, booking sources and performance per property or room type. With this visibility you can make decisions based on data and not guesswork, improving your results season after season.
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Digital Radar – Platform & Technology Updates
Digital Radar – Platform & Technology Updates
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Trusted by 21,000+
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4.6
Their SEO strategy took our traffic to the next level. We saw results within the first month!
Amazing branding work. They captured our vision perfectly and delivered a stunning identity.
Their UI/UX design improved our user engagement significantly. Smooth process from start to finish.
From web development to SEO, their full-service approach helped us grow fast. Highly recommended!
They helped us refine our brand message. Professional, creative, and always on time.
The video campaign was powerful and emotionally engaging. A brilliant creative team!
The website they built is fast, responsive, and aligns perfectly with our tech vision.
They crafted a sustainable brand image for us. Beautiful work with deep meaning.
Very strategic and data-driven. Their analytics helped us pivot faster.
Their creative direction inspired our entire design team. Loved the experience!
FAQs
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It usually takes about 24-48 hours to get started after you sign up.
Yes, we tailor every project based on your business goals and requirements.
We serve a wide range of industries including healthcare, finance, e-commerce, and more.
Absolutely! We work with clients across the globe.
We offer flexible pricing based on project size and complexity.
Yes, we offer ongoing support and maintenance packages.
Yes, we specialize in website redesigns that improve performance and user experience.
We stay up-to-date with the latest trends and technologies in the industry.
We provide regular updates via email, calls, and project management tools.
Yes, we offer a satisfaction guarantee and a fair refund policy.